Minggu, 29 November 2009

Choosing a Name

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Hello Isnain,

How are you? We're doing well here.

Tell me have you gotten around to....

Choosing a Name for Your Business?

One of the most important things your business needs is a name. Your name will be the very first thing that almost all of your customers see.

You have to pick a name that says something about you and your business that people in your target market will remember easily.

A good basic idea is to use your last name followed by what you do. Like Walton's Feed and Supply or Anderson's Plumbing. You could also add the town where you live in to the name like Anderson's Little Rock Plumbing.

You can also leave out your name and simply become Little Rock Feed and Supply. This makes you sound like the first choice locally and will help target your local area.

If you are going to be dealing with the big companies you may want to consider a more corporate sounding name. Think of a word to describe your business then add the word "Consulting".

If you're going for a trendier market you might want a less formal name. You may want to name your business after an animal, and use that animal in your logo too. If you don't have a big marketing budget, this is a good way to get started branding your business. For example take Geico. They use that gecko lizard on everything. What do you remember when you think of car insurance?

Try a short name. Take two or three words that describe your business then shorten them to make it one word. So you end up with IHOP (International House of Pancakes) this is a great way to express what you do without having long hard to remember name.

And when nothing else seems to fit make up a name. Just play with your words until you come up with a name that sounds right and the best part is it will be completely unique to your business.

Whatever you do make sure your business name is easy to pronounce, spell and remember

Once you have a few names picked out make sure you check to make sure no one else is using them. You don't want to get your business started then find out that the name you want is taken.

Well, hope that's helpful to you, Talk to you later!

Toni Shrader
email: info@tonishrader.com
My website: http://www.seniorhwy.com

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